Google ozn\u00e1mil nadch\u00e1zej\u00edc\u00ed zah\u00e1jen\u00ed c\u00edlen\u00ed na d\u0159\u00edv\u011bj\u0161\u00ed n\u00e1v\u0161t\u011bvn\u00edky nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi. V nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch se ramarketingov\u00e9 kampan\u011b<\/strong> inzerent\u016f mohou zobrazovat stejn\u00fdm u\u017eivatel\u016fm na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch.<\/p>\n

„Zastupujeme remarketing<\/strong> cross-device<\/strong> v reklamn\u00ed s\u00edti Google a na DoubleClick Bid Manager. Nyn\u00ed m\u016f\u017eete zobrazovat reklamy pro jednoho u\u017eivatele na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch, aplikac\u00edch a webov\u00fdch str\u00e1nk\u00e1ch. Tak budete moci vypr\u00e1v\u011bt souvisl\u00fd p\u0159\u00edb\u011bh sv\u00e9mu publiku a rozhodnout, jak \u010dasto u\u017eivatel\u00e9 uvid\u00ed va\u0161i reklamu „, – \u0159ekl viceprezident m\u00e9di\u00ed a video reklamy Google Brad Bender<\/strong>.<\/p>\n

Stejn\u011b jako na Facebooku, m\u016f\u017eete pomoc\u00ed remarketing v Google<\/strong> m\u016f\u017eete c\u00edlit pouze na autorizovan\u00e9 u\u017eivatele.<\/p>\n

Spole\u010dnost nab\u00eddla p\u0159\u00edklad jak by mohl vypadat remarketing cross-device:<\/strong><\/p>\n

<\/p>\n

Zdroj: searchengines.ru<\/p>\n

„P\u0159edpokl\u00e1dejme, \u017ee jste prodejce a chcete za\u010d\u00edt sv\u016fji vlastn\u00ed kampa\u0148 u p\u0159\u00edle\u017eitosti Halloweenu. D\u00edky tomuto remarketingem<\/strong> v\u00e1m umo\u017en\u00ed nejprve informovat u\u017eivatele, \u017ee Halloween je bl\u00edzko, odpov\u00eddaj\u00edc\u00ed ozn\u00e1men\u00ed kter\u00e9 mu uk\u00e1\u017eeme b\u011bhem rann\u00edho doj\u00ed\u017ed\u011bn\u00ed. Pozd\u011bji b\u011bhem dne m\u016f\u017eete uk\u00e1zat reklama na speci\u00e1ln\u00ed nab\u00eddku t\u00e9matick\u00fdch dekorac\u00ed a ve ve\u010dern\u00edch hodin\u00e1ch, kdy je u\u017eivatel doma, nap\u0159\u00edklad na tebletu -.Recepty “<\/p>\n

Podle dat spole\u010dnosti Google<\/strong>, na v\u011bt\u0161in\u011b online konverze se pod\u00edl\u00ed v\u00edce jak jedno za\u0159\u00edzen\u00ed. Ze spole\u010dn\u00e9 studie aplikace Google \/ Ipsos vyplynulo, \u017ee 60% online konverze v USA za\u010d\u00edn\u00e1 na jednom za\u0159\u00edzen\u00ed, a kon\u010d\u00ed – na druh\u00e9m.<\/p>\n

Remarketing cross-device<\/strong> bude zah\u00e1jen v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google ozn\u00e1mil nadch\u00e1zej\u00edc\u00ed zah\u00e1jen\u00ed c\u00edlen\u00ed na d\u0159\u00edv\u011bj\u0161\u00ed n\u00e1v\u0161t\u011bvn\u00edky nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi. V nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch se ramarketingov\u00e9 kampan\u011b inzerent\u016f mohou zobrazovat stejn\u00fdm u\u017eivatel\u016fm na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch.<\/p>\n","protected":false},"author":2,"featured_media":617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/posts\/615"}],"collection":[{"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=615"}],"version-history":[{"count":4,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/posts\/615\/revisions"}],"predecessor-version":[{"id":621,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/posts\/615\/revisions\/621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/media\/617"}],"wp:attachment":[{"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}