V sou\u010dasn\u00e9 dob\u011b, se p\u0159izp\u016fsoben\u00ed webu pro mobiln\u00ed u\u017eivatele st\u00e1v\u00e1 z\u00e1kladn\u00edm p\u0159edpokladem pro efektivn\u00ed fungov\u00e1n\u00ed firem. Podle Google, pokud str\u00e1nka nen\u00ed p\u0159izp\u016fsobena pro mobiln\u00ed za\u0159\u00edzen\u00ed, n\u00e1v\u0161t\u011bvn\u00edci ji opou\u0161t\u00ed 5kr\u00e1t v\u00edce. Krom\u011b toho t\u00e9m\u011b\u0159 50% u\u017eivatel\u016f opou\u0161t\u00ed weby, pokud se str\u00e1nky na\u010d\u00edtaj\u00ed d\u00e9le ne\u017e t\u0159i vte\u0159iny.<\/span><\/p>\n

Z toho d\u016fvodu vedouc\u00ed marketingov\u00e9ho odd\u011blen\u00ed Google Ukrajiny Natalia Volkova p\u0159ipraven\u00fd 25 tip\u016f na budov\u00e1n\u00ed a optimalizaci mobiln\u00ed web.<\/span><\/p>\n

\n
1. Optimalizujte sv\u00e9 str\u00e1nky webu tak, aby spr\u00e1vn\u011b zobrazit na mobiln\u00edch za\u0159\u00edzen\u00edch.<\/span><\/li>\n
2. Ud\u011blejte si obr\u00e1zek a obsah webu p\u0159ehledn\u00fd pro prohl\u00ed\u017een\u00ed.<\/span><\/li>\n
3. Um\u00edst\u011bte v\u00fdzvu k akci v pop\u0159ed\u00ed a ve st\u0159edu str\u00e1nky, tak aby bylo viditeln\u00e9.<\/span><\/li>\n
4. Ud\u011blejte si stru\u010dn\u00e9 a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 menu.<\/span><\/li>\n
5. M\u011blo by v\u00fdt snadn\u00e9 se orientovat na webu a pou\u017e\u00edvat logo jako odkaz na home page.<\/span><\/li>\n
6. Promo aplikace by nem\u011bl p\u0159ekr\u00fdvat obsah domovsk\u00e9 str\u00e1nky, nebo navigaci.<\/span><\/li>\n
7. Pole pro vyhled\u00e1v\u00e1n\u00ed na webu by m\u011blo b\u00fdt jasn\u011b viditeln\u00e9 na v\u0161ech str\u00e1nk\u00e1ch.<\/span><\/li>\n
8. Postarejte se o relevanci v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed na webu, tak\u017ee n\u00e1v\u0161t\u011bvn\u00edci mohou snadno naj\u00edt informace.<\/span><\/li>\n
9. P\u0159idejte vyhled\u00e1vac\u00ed filtry, kter\u00e9 pom\u00e1haj\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm zp\u0159esnit v\u00fdsledky.<\/span><\/li>\n
10. Okruh direct u\u017eivatel\u016f je\u0161t\u011b p\u0159ed za\u010d\u00e1tkem vyhled\u00e1v\u00e1n\u00ed, pokud je to mo\u017en\u00e9. Nap\u0159\u00edklad m\u016f\u017eete vytvo\u0159it kategorii str\u00e1nek: oble\u010den\u00ed pro \u017eeny, mu\u017ee i d\u011bti.<\/span><\/li>\n
11. Nechte mo\u017enost n\u00e1v\u0161t\u011bvn\u00edk\u016fm sezn\u00e1mit se s webov\u00fdmi str\u00e1nkami p\u0159ed pod\u00e1n\u00edm \u017e\u00e1dosti o jejich osobn\u00ed \u00fadaje.<\/span><\/li>\n
12. Motivujte n\u00e1v\u0161t\u011bvn\u00edky, aby se zaregistrovat na webov\u00fdch str\u00e1nk\u00e1ch, ale tak\u00e9 je nechte nakupovat a proch\u00e1zet web jako host.<\/span><\/li>\n
13. Zjednodu\u0161te pou\u017e\u00edv\u00e1n\u00ed va\u0161ich str\u00e1nek pro registrovan\u00e9 u\u017eivatele – vypl\u0148te v n\u011bkter\u00fdch oblastech data automaticky za n\u011b.<\/span><\/li>\n
14. P\u0159idejte tla\u010d\u00edtko pro vol\u00e1n\u00ed, tak\u017ee n\u00e1v\u0161t\u011bvn\u00edci mohou v p\u0159\u00edpad\u011b pot\u0159eby jednodu\u0161e volat p\u0159es sv\u00e9ho oper\u00e1tora.<\/span><\/li>\n
15. Dejte n\u00e1v\u0161t\u011bvn\u00edk\u016fm mo\u017enost uchov\u00e1vat \u00fadaje pro dokon\u010den\u00ed konverze na jin\u00fdch za\u0159\u00edzen\u00edch. Konverze je, kdy\u017e u\u017eivatel klikne na reklamu a provede cennou pro v\u00e1s akci. To m\u016f\u017ee b\u00fdt n\u00e1kup v internetov\u00e9m obchod\u011b nebo vol\u00e1n\u00ed z mobiln\u00edho telefonu.<\/span><\/li>\n
16. P\u0159idejte numerickou kl\u00e1vesnici pro ty oblasti, kde je nutn\u00e9 zadat \u010d\u00edsla.<\/span><\/li>\n
17. P\u0159idejte u\u017eivatel\u016fm pohodln\u00fd zp\u016fsob, jak zadat informace – p\u0159idat rozbalovac\u00ed menu, za\u0161krt\u00e1vac\u00ed pol\u00ed\u010dka, atd.<\/span><\/li>\n
18. Dopl\u0148te web o kalend\u00e1\u0159e zjednodu\u0161\u00edte t\u00edm rezervace a pl\u00e1nov\u00e1n\u00ed ud\u00e1losti.<\/span><\/li>\n
19. Pou\u017eijte jasn\u00e9 instrukce a okam\u017eit\u00e9 kontroly, aby se minimalizovaly chyby, upozor\u0148uje u\u017eivatele o chybn\u011b zadan\u00e9 informaci. Nap\u0159\u00edklad v registra\u010dn\u00edm formul\u00e1\u0159i.<\/span><\/li>\n
20. Pro efektivn\u00ed zpracov\u00e1n\u00ed dat vytv\u00e1\u0159ejte jednoduch\u00e9 a p\u0159ehledn\u00e9 formy, kter\u00e9 si n\u00e1v\u0161t\u011bvn\u00edci vypln\u00ed pro registraci na webu nebo provedou n\u00e1kup bez registrace.<\/span><\/li>\n
21. P\u0159idejte profesion\u00e1ln\u011b nafocen\u00e9 fotografie ve vysok\u00e9 kvalit\u011b pro hlavn\u00ed obr\u00e1zek produktu.<\/span><\/li>\n
22. Pora\u010fte u\u017eivatel\u016fm, jak nejl\u00e9pe mohou prohl\u00ed\u017eet va\u0161e tr\u00e1nky na v\u00fd\u0161ku nebo na \u0161\u00ed\u0159ku.<\/span><\/li>\n
23. Dejte n\u00e1v\u0161t\u011bvn\u00edk\u016fm mo\u017enost prov\u00e1d\u011bt v\u0161echny kroky v jednom okn\u011b, ani\u017e by museli otev\u00edrat novou kartu.<\/span><\/li>\n
24. P\u0159idejte mo\u017enost sledov\u00e1n\u00ed va\u0161\u00ed soci\u00e1ln\u00ed str\u00e1nky i pro mobiln\u00ed za\u0159\u00edzen\u00ed jako u po\u010d\u00edta\u010d\u016f.<\/span><\/li>\n
25. Dejte n\u00e1v\u0161t\u011bvn\u00edk\u016fm mo\u017enost vyhled\u00e1vat produkty nebo obchody v okol\u00ed.<\/span><\/li>\n<\/ol>\n

    V posledn\u00edch t\u0159ech letech po\u010det u\u017eivatel\u016f chytr\u00fdch telefon\u016f vzrostl o 150%, u\u017eivatel\u00e9 hledaj\u00ed informac\u00ed o zbo\u017e\u00ed na smartphonu tak \u010dasto, jak na po\u010d\u00edta\u010di.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    V sou\u010dasn\u00e9 dob\u011b, se p\u0159izp\u016fsoben\u00ed webu pro mobiln\u00ed u\u017eivatele st\u00e1v\u00e1 z\u00e1kladn\u00edm p\u0159edpokladem pro efektivn\u00ed fungov\u00e1n\u00ed firem. Podle Google, pokud str\u00e1nka nen\u00ed p\u0159izp\u016fsobena pro mobiln\u00ed za\u0159\u00edzen\u00ed, n\u00e1v\u0161t\u011bvn\u00edci ji opou\u0161t\u00ed 5kr\u00e1t v\u00edce. Krom\u011b toho t\u00e9m\u011b\u0159 50% u\u017eivatel\u016f opou\u0161t\u00ed weby, pokud se str\u00e1nky na\u010d\u00edtaj\u00ed d\u00e9le ne\u017e t\u0159i vte\u0159iny.<\/p>\n","protected":false},"author":2,"featured_media":649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/posts\/648"}],"collection":[{"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=648"}],"version-history":[{"count":2,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/posts\/648\/revisions"}],"predecessor-version":[{"id":656,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/posts\/648\/revisions\/656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=\/wp\/v2\/media\/649"}],"wp:attachment":[{"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webseoppc.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}